Story
HubSpot
Global PaymentsHubSpot Supports Customer Data Work at Global Payments
Global Payments, a financials organization in the United States, uses HubSpot CRM from HubSpot to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Capability | Customer profiles can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for customer profiles |
| Capability | Customer data operations stays visible to adjacent teams through HubSpot CRM |
Story
Global Payments is based in the United States and runs financials operations at a scale where customer profiles cannot live in side channels. Data and experience teams were reconciling competing copies of the same work, which slowed customer data operations and hid who owned the next step.
The company runs customer data operations on HubSpot, with HubSpot CRM as the product data and experience teams actually open. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. For Global Payments, that means data and experience teams can open one workflow, see customer profiles, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for customer profiles.
