Story
HubSpot
CloseHubSpot Supports Customer Data Work at Close
Close, an information technology organization in the United States, uses HubSpot CRM from HubSpot to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because customer profiles has a clear owner |
| Productivity | Handoffs in customer data operations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | HubSpot CRM is the governed place data and experience teams use for customer data operations |
Story
Close grew customer profiles faster than the local tools around it. From the United States, information technology teams still had to serve customers and internal partners who expected a straight answer. Data and experience teams were the ones stitching the picture together by hand.
Rolling out HubSpot CRM put customer data operations on HubSpot. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. Close keeps the product in the path where work already happens, so data and experience teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier customer data operations. Customer profiles is easier to inspect, and adjacent groups can join data and experience teams without a guided tour of someone's desktop.
