Story
Qualtrics
SynackHow Synack Runs Creative Operations on CustomerXM
Synack, an information technology organization in the United States, uses CustomerXM from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for content production |
| Capability | Creative operations stays visible to adjacent teams through CustomerXM |
| Capability | Designers and marketers work from the same CustomerXM record for content production |
Story
Synack is based in the United States and runs information technology operations at a scale where content production cannot live in side channels. Designers and marketers were reconciling competing copies of the same work, which slowed creative operations and hid who owned the next step.
The company runs creative operations on Qualtrics, with CustomerXM as the product designers and marketers actually open. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. For Synack, that means designers and marketers can open one workflow, see content production, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for content production.
