Story
Salesforce
Procter and GambleHow Procter and Gamble Runs Revenue Operations on Service Cloud
Procter and Gamble, a consumer staples organization in the United States, uses Service Cloud from Salesforce to support revenue operations for sellers and partner managers.
Value results
| Category | Value result |
|---|---|
| Capability | Sellers and partner managers work from the same Service Cloud record for pipeline and account data |
| Capability | Pipeline and account data can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for pipeline and account data |
Story
Consumer Staples work at Procter and Gamble spans more than one site, even when headquarters sits in the United States. Pipeline and account data was splitting across regional habits. Sellers and partner managers asked for a shared way to run revenue operations without freezing local judgment.
Salesforce (Service Cloud) is what they standardized on. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. Procter and Gamble uses it as the system of record for pipeline and account data, with sellers and partner managers as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
