Story
Canva
MeituanHow Meituan Runs Research and Listening on Magic Studio
Meituan, a consumer discretionary organization in China, uses Magic Studio from Canva to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for experience feedback |
| Capability | Research and listening stays visible to adjacent teams through Magic Studio |
| Capability | CX and people teams work from the same Magic Studio record for experience feedback |
Story
Meituan is based in China and runs consumer discretionary operations at a scale where experience feedback cannot live in side channels. CX and people teams were reconciling competing copies of the same work, which slowed research and listening and hid who owned the next step.
The company runs research and listening on Canva, with Magic Studio as the product CX and people teams actually open. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. For Meituan, that means CX and people teams can open one workflow, see experience feedback, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for experience feedback.
