Story
OpenAI
IQVIAHow IQVIA Runs Research and Writing on GPT-4o
IQVIA, a health care organization in the United States, uses GPT-4o from OpenAI to support research and writing for knowledge workers.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for internal knowledge work |
| Capability | Research and writing stays visible to adjacent teams through GPT-4o |
| Capability | Knowledge workers work from the same GPT-4o record for internal knowledge work |
Story
IQVIA is based in the United States and runs health care operations at a scale where internal knowledge work cannot live in side channels. Knowledge workers were reconciling competing copies of the same work, which slowed research and writing and hid who owned the next step.
The company runs research and writing on OpenAI, with GPT-4o as the product knowledge workers actually open. OpenAI develops foundation models and ChatGPT Enterprise, used by companies to build assistants, analyze documents, and speed knowledge work. For IQVIA, that means knowledge workers can open one workflow, see internal knowledge work, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for internal knowledge work.
