Story
PayPal
Deutsche BankHow Deutsche Bank Runs Omnichannel Retail on Braintree
Deutsche Bank, a financials organization in Germany, uses Braintree from PayPal to support omnichannel retail for merchandising and digital.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in omnichannel retail sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Braintree is the governed place merchandising and digital use for omnichannel retail |
| Capability | New joiners can see how omnichannel retail actually runs |
Story
Financials work at Deutsche Bank spans more than one site, even when headquarters sits in Germany. Storefront operations was splitting across regional habits. Merchandising and digital asked for a shared way to run omnichannel retail without freezing local judgment.
PayPal (Braintree) is what they standardized on. PayPal offers digital payments, checkout, and merchant services used by consumers and businesses to send and receive money online. Deutsche Bank uses it as the system of record for storefront operations, with merchandising and digital as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
