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storyChinaConsumer DiscretionaryProductivityCapability

Story

Asana@Gree

Gree Uses Goals for Distributed Meetings

Gree, a consumer discretionary organization in China, uses Goals from Asana to support hybrid collaboration for employees and partners.

Value results

CategoryValue result
ProductivityFewer stalled items because distributed meetings has a clear owner
ProductivityHandoffs in hybrid collaboration sit in a shared queue instead of a mailbox trail
CapabilityNew joiners can see how hybrid collaboration actually runs

Story

Consumer Discretionary work at Gree spans more than one site, even when headquarters sits in China. Distributed meetings was splitting across regional habits. Employees and partners asked for a shared way to run hybrid collaboration without freezing local judgment.

Asana (Goals) is what they standardized on. Asana is a work management platform that helps teams track projects, goals, and cross-functional work in one place. Gree uses it as the system of record for distributed meetings, with employees and partners as the primary operators and other groups coming in through the same queue.

Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.

Relationship map

Gree uses Asana, Siemens Digital Industries Software, Palo Alto Networks, Dynatrace, Cartesia, Shopify, Wiz, HubSpot, Intuit. Shared with Activision Blizzard, Ahold Delhaize, Airbyte, Aisin, Alcon. Industry: Consumer Discretionary. Value: Productivity, Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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