Story
HubSpot
Great ExpectationsGreat Expectations Uses Sales Hub for Customer Profiles
Great Expectations, an information technology organization in the United States, uses Sales Hub from HubSpot to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Capability | Data and experience teams work from the same Sales Hub record for customer profiles |
| Capability | Customer profiles can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for customer profiles |
Story
Inside Great Expectations, customer data operations used to depend on whoever still had the latest file. That pattern is common in information technology groups working out of the United States. Data and experience teams needed a system that would still make sense after the original project team moved on.
Great Expectations uses Sales Hub from HubSpot as the working layer for customer profiles. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. The practical change is simple: customer data operations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Great Expectations gets from HubSpot is a durable place to run customer data operations and a way for data and experience teams to see the same customer profiles at the same time.
