Story
Qualtrics
GoodyearGoodyear Brings Digital Journeys onto Qualtrics
Goodyear, a consumer discretionary organization in the United States, uses EmployeeXM from Qualtrics to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Capability | Experience delivery stays visible to adjacent teams through EmployeeXM |
| Capability | Experience and web teams work from the same EmployeeXM record for digital journeys |
| Capability | Digital journeys can be reviewed without waiting on a personal export |
Story
Consumer Discretionary work at Goodyear spans more than one site, even when headquarters sits in the United States. Digital journeys was splitting across regional habits. Experience and web teams asked for a shared way to run experience delivery without freezing local judgment.
Qualtrics (EmployeeXM) is what they standardized on. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. Goodyear uses it as the system of record for digital journeys, with experience and web teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
