Story
PayPal
Go2FutureGo2Future Brings Storefront Operations onto PayPal
Go2Future, an information technology organization in the United States, uses Venmo from PayPal to support omnichannel retail for merchandising and digital.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because storefront operations has a clear owner |
| Risk and compliance | Venmo is the governed place merchandising and digital use for omnichannel retail |
| Capability | New joiners can see how omnichannel retail actually runs |
Story
Inside Go2Future, omnichannel retail used to depend on whoever still had the latest file. That pattern is common in information technology groups working out of the United States. Merchandising and digital needed a system that would still make sense after the original project team moved on.
Go2Future uses Venmo from PayPal as the working layer for storefront operations. PayPal offers digital payments, checkout, and merchant services used by consumers and businesses to send and receive money online. The practical change is simple: omnichannel retail has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Go2Future gets from PayPal is a durable place to run omnichannel retail and a way for merchandising and digital to see the same storefront operations at the same time.
