Story
Canva
General MotorsGeneral Motors Uses Canva Docs for Experience Feedback
General Motors, a consumer discretionary organization in the United States, uses Canva Docs from Canva to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in research and listening sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Canva Docs is the governed place CX and people teams use for research and listening |
| Capability | New joiners can see how research and listening actually runs |
Story
Inside General Motors, research and listening used to depend on whoever still had the latest file. That pattern is common in consumer discretionary groups working out of the United States. CX and people teams needed a system that would still make sense after the original project team moved on.
General Motors uses Canva Docs from Canva as the working layer for experience feedback. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. The practical change is simple: research and listening has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What General Motors gets from Canva is a durable place to run research and listening and a way for CX and people teams to see the same experience feedback at the same time.
