Story
Shopify
FerrariFerrari Standardizes Storefront Operations on Shopify
Ferrari, a consumer discretionary organization in Italy, uses Shopify Payments from Shopify to support omnichannel retail for merchandising and digital.
Value results
| Category | Value result |
|---|---|
| Capability | Omnichannel retail stays visible to adjacent teams through Shopify Payments |
| Capability | Merchandising and digital work from the same Shopify Payments record for storefront operations |
| Capability | Storefront operations can be reviewed without waiting on a personal export |
Story
Ferrari is based in Italy and runs consumer discretionary operations at a scale where storefront operations cannot live in side channels. Merchandising and digital were reconciling competing copies of the same work, which slowed omnichannel retail and hid who owned the next step.
The company runs omnichannel retail on Shopify, with Shopify Payments as the product merchandising and digital actually open. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. For Ferrari, that means merchandising and digital can open one workflow, see storefront operations, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for storefront operations.
