Story
Qualtrics
Embracer GroupEmbracer Group Extends Strategy and Research Across Creative Operations
Embracer Group, a communication services organization in Sweden, uses Strategy and Research from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Creative operations stays visible to adjacent teams through Strategy and Research |
| Capability | Designers and marketers work from the same Strategy and Research record for content production |
| Capability | Content production can be reviewed without waiting on a personal export |
Story
Inside Embracer Group, creative operations used to depend on whoever still had the latest file. That pattern is common in communication services groups working out of Sweden. Designers and marketers needed a system that would still make sense after the original project team moved on.
Embracer Group uses Strategy and Research from Qualtrics as the working layer for content production. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The practical change is simple: creative operations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Embracer Group gets from Qualtrics is a durable place to run creative operations and a way for designers and marketers to see the same content production at the same time.
