Story
Asana
DemandbaseDemandbase Standardizes Cross-team Delivery on Asana
Demandbase, an information technology organization in the United States, uses Asana AI from Asana to support program management for project and operations leads.
Value results
| Category | Value result |
|---|---|
| Capability | Program management stays visible to adjacent teams through Asana AI |
| Capability | Project and operations leads work from the same Asana AI record for cross-team delivery |
| Capability | Cross-team delivery can be reviewed without waiting on a personal export |
Story
Demandbase is based in the United States and runs information technology operations at a scale where cross-team delivery cannot live in side channels. Project and operations leads were reconciling competing copies of the same work, which slowed program management and hid who owned the next step.
The company runs program management on Asana, with Asana AI as the product project and operations leads actually open. Asana is a work management platform that helps teams track projects, goals, and cross-functional work in one place. For Demandbase, that means project and operations leads can open one workflow, see cross-team delivery, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for cross-team delivery.
