Story
Canva
CWTCWT Standardizes Digital Journeys on Canva
CWT, an industrials organization in the United States, uses Magic Studio from Canva to support experience delivery for experience and web teams.
In the United States, CWT relies on Canva for experience delivery.
“Industrials work at CWT spans more than one site, even when headquarters sits in the United States.”
“Experience and web teams asked for a shared way to run experience delivery without freezing local judgment.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Capability | Digital journeys can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for digital journeys |
| Capability | Experience delivery stays visible to adjacent teams through Magic Studio |
Story
Industrials work at CWT spans more than one site, even when headquarters sits in the United States. Digital journeys was splitting across regional habits. Experience and web teams asked for a shared way to run experience delivery without freezing local judgment.
Canva (Magic Studio) is what they standardized on. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. CWT uses it as the system of record for digital journeys, with experience and web teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
