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Story

Asana@Contentful

Contentful Brings Institutional Knowledge onto Asana

Contentful, an information technology organization in Germany, uses Goals from Asana to support documentation for specialists and new hires.

Value results

CategoryValue result
CapabilityDocumentation stays visible to adjacent teams through Goals
CapabilitySpecialists and new hires work from the same Goals record for institutional knowledge
CapabilityInstitutional knowledge can be reviewed without waiting on a personal export

Story

Information Technology work at Contentful spans more than one site, even when headquarters sits in Germany. Institutional knowledge was splitting across regional habits. Specialists and new hires asked for a shared way to run documentation without freezing local judgment.

Asana (Goals) is what they standardized on. Asana is a work management platform that helps teams track projects, goals, and cross-functional work in one place. Contentful uses it as the system of record for institutional knowledge, with specialists and new hires as the primary operators and other groups coming in through the same queue.

Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.

Relationship map

Contentful uses Asana, Cisco, PayPal, Synopsys, Cartesia, Palo Alto Networks, VMware. Shared with Activision Blizzard, Ahold Delhaize, Airbyte, Aisin, Alcon. Industry: Information Technology. Value: Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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