Story
Salesforce
ConfluenceConfluence Uses Marketing Cloud for Pipeline Data
Confluence, an information technology organization in Australia, uses Marketing Cloud from Salesforce to support revenue operations for sellers and partner managers.
Value results
| Category | Value result |
|---|---|
| Capability | Sellers and partner managers work from the same Marketing Cloud record for pipeline and account data |
| Capability | Pipeline and account data can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for pipeline and account data |
Story
Inside Confluence, revenue operations used to depend on whoever still had the latest file. That pattern is common in information technology groups working out of Australia. Sellers and partner managers needed a system that would still make sense after the original project team moved on.
Confluence uses Marketing Cloud from Salesforce as the working layer for pipeline and account data. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. The practical change is simple: revenue operations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Confluence gets from Salesforce is a durable place to run revenue operations and a way for sellers and partner managers to see the same pipeline and account data at the same time.
