Story
Cartesia
McDonald'sCartesia at McDonald's: Spoken Interfaces
McDonald's, a consumer discretionary organization in the United States, uses Streaming TTS from Cartesia to support customer and product conversations for product and contact center teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in customer and product conversations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Streaming TTS is the governed place product and contact center teams use for customer and product conversations |
| Capability | New joiners can see how customer and product conversations actually runs |
Story
McDonald's grew spoken interfaces faster than the local tools around it. From the United States, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer. Product and contact center teams were the ones stitching the picture together by hand.
Rolling out Streaming TTS put customer and product conversations on Cartesia. Cartesia develops real-time voice AI, including Sonic text-to-speech and Ink speech-to-text, for conversational products and agents. McDonald's keeps the product in the path where work already happens, so product and contact center teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier customer and product conversations. Spoken interfaces is easier to inspect, and adjacent groups can join product and contact center teams without a guided tour of someone's desktop.
