Story
Canva
CiplaCanva Supports Research and Listening at Cipla
Cipla, a health care organization in India, uses Canva from Canva to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Capability | Experience feedback can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for experience feedback |
| Capability | Research and listening stays visible to adjacent teams through Canva |
Story
Cipla is based in India and runs health care operations at a scale where experience feedback cannot live in side channels. CX and people teams were reconciling competing copies of the same work, which slowed research and listening and hid who owned the next step.
The company runs research and listening on Canva, with Canva as the product CX and people teams actually open. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. For Cipla, that means CX and people teams can open one workflow, see experience feedback, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for experience feedback.
