Story
Canva
WSPCanva at WSP: Content Production
WSP, an industrials organization in Canada, uses Canva Presentations from Canva to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Designers and marketers work from the same Canva Presentations record for content production |
| Capability | Content production can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for content production |
Story
WSP grew content production faster than the local tools around it. From Canada, industrials teams still had to serve customers and internal partners who expected a straight answer. Designers and marketers were the ones stitching the picture together by hand.
Rolling out Canva Presentations put creative operations on Canva. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. WSP keeps the product in the path where work already happens, so designers and marketers do not context-switch into a graveyard system used only for audits.
The visible result is steadier creative operations. Content production is easier to inspect, and adjacent groups can join designers and marketers without a guided tour of someone's desktop.
