Story
Atlassian@
British American Tobacco
British American Tobacco Standardizes Cross-team Delivery on Atlassian
British American Tobacco, a consumer staples organization in the United Kingdom, uses Confluence from Atlassian to support program management for project and operations leads.
Value results
| Category | Value result |
|---|---|
| Capability | Program management stays visible to adjacent teams through Confluence |
| Capability | Project and operations leads work from the same Confluence record for cross-team delivery |
| Capability | Cross-team delivery can be reviewed without waiting on a personal export |
Story
British American Tobacco is based in the United Kingdom and runs consumer staples operations at a scale where cross-team delivery cannot live in side channels. Project and operations leads were reconciling competing copies of the same work, which slowed program management and hid who owned the next step.
The company runs program management on Atlassian, with Confluence as the product project and operations leads actually open. Atlassian provides work management and DevOps software, including Jira and Confluence, used by software and business teams. For British American Tobacco, that means project and operations leads can open one workflow, see cross-team delivery, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for cross-team delivery.
