Story
Microsoft@
British American Tobacco
British American Tobacco Modernizes Cross-team Delivery with Microsoft
British American Tobacco, a consumer staples organization in the United Kingdom, uses Microsoft 365 from Microsoft to support program management for project and operations leads.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for cross-team delivery |
| Capability | Program management stays visible to adjacent teams through Microsoft 365 |
| Capability | Project and operations leads work from the same Microsoft 365 record for cross-team delivery |
Story
British American Tobacco grew cross-team delivery faster than the local tools around it. From the United Kingdom, consumer staples teams still had to serve customers and internal partners who expected a straight answer. Project and operations leads were the ones stitching the picture together by hand.
Rolling out Microsoft 365 put program management on Microsoft. Microsoft provides productivity, business applications, and developer tools used across the enterprise, including Microsoft 365, Dynamics 365, Power Platform, and GitHub. British American Tobacco keeps the product in the path where work already happens, so project and operations leads do not context-switch into a graveyard system used only for audits.
The visible result is steadier program management. Cross-team delivery is easier to inspect, and adjacent groups can join project and operations leads without a guided tour of someone's desktop.
