Story
Canva
BigCommerceBigCommerce Runs Research and Listening with Canva
BigCommerce, an information technology organization in the United States, uses Canva Presentations from Canva to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because experience feedback has a clear owner |
| Productivity | Handoffs in research and listening sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Canva Presentations is the governed place CX and people teams use for research and listening |
Story
BigCommerce did not need another dashboard that nobody opened. It needed research and listening to move. In the United States, CX and people teams already knew where experience feedback went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Canva Presentations from Canva is now in that path. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. The company treats it as production tooling for research and listening, which is why CX and people teams live in it rather than exporting from it once a quarter.
BigCommerce can show how experience feedback is handled today. That is the value: a repeatable way to run research and listening on software the rest of the industry already recognizes.
