Story
Salesforce
BeiersdorfBeiersdorf Modernizes Customer Profiles with Salesforce
Beiersdorf, a consumer staples organization in Germany, uses Sales Cloud from Salesforce to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in customer data operations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Sales Cloud is the governed place data and experience teams use for customer data operations |
| Capability | New joiners can see how customer data operations actually runs |
Story
Beiersdorf is based in Germany and runs consumer staples operations at a scale where customer profiles cannot live in side channels. Data and experience teams were reconciling competing copies of the same work, which slowed customer data operations and hid who owned the next step.
The company runs customer data operations on Salesforce, with Sales Cloud as the product data and experience teams actually open. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. For Beiersdorf, that means data and experience teams can open one workflow, see customer profiles, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for customer profiles.
