Story
Canva
ASM InternationalASM International Uses Canva Docs for Content Production
ASM International, an information technology organization in the Netherlands, uses Canva Docs from Canva to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because content production has a clear owner |
| Productivity | Handoffs in creative operations sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how creative operations actually runs |
Story
Information Technology work at ASM International spans more than one site, even when headquarters sits in the Netherlands. Content production was splitting across regional habits. Designers and marketers asked for a shared way to run creative operations without freezing local judgment.
Canva (Canva Docs) is what they standardized on. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. ASM International uses it as the system of record for content production, with designers and marketers as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
