Story
HubSpot
AsdaAsda Brings Customer Profiles onto HubSpot
Asda, a consumer staples organization in the United Kingdom, uses Sales Hub from HubSpot to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Capability | Customer data operations stays visible to adjacent teams through Sales Hub |
| Capability | Data and experience teams work from the same Sales Hub record for customer profiles |
| Capability | Customer profiles can be reviewed without waiting on a personal export |
Story
Consumer Staples work at Asda spans more than one site, even when headquarters sits in the United Kingdom. Customer profiles was splitting across regional habits. Data and experience teams asked for a shared way to run customer data operations without freezing local judgment.
HubSpot (Sales Hub) is what they standardized on. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. Asda uses it as the system of record for customer profiles, with data and experience teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
