Story
Qualtrics
ANA HoldingsANA Holdings Modernizes Experience Feedback with Qualtrics
ANA Holdings, an industrials organization in Japan, uses Qualtrics XM from Qualtrics to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in research and listening sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Qualtrics XM is the governed place CX and people teams use for research and listening |
| Capability | New joiners can see how research and listening actually runs |
Story
ANA Holdings is based in Japan and runs industrials operations at a scale where experience feedback cannot live in side channels. CX and people teams were reconciling competing copies of the same work, which slowed research and listening and hid who owned the next step.
The company runs research and listening on Qualtrics, with Qualtrics XM as the product CX and people teams actually open. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. For ANA Holdings, that means CX and people teams can open one workflow, see experience feedback, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for experience feedback.
