Story
Qualtrics
Alaska Air GroupAlaska Air Group Adopts Qualtrics for Research and Listening
Alaska Air Group, an industrials organization in the United States, uses Strategy and Research from Qualtrics to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Capability | CX and people teams work from the same Strategy and Research record for experience feedback |
| Capability | Experience feedback can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for experience feedback |
Story
Alaska Air Group did not need another dashboard that nobody opened. It needed research and listening to move. In the United States, CX and people teams already knew where experience feedback went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Strategy and Research from Qualtrics is now in that path. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The company treats it as production tooling for research and listening, which is why CX and people teams live in it rather than exporting from it once a quarter.
Alaska Air Group can show how experience feedback is handled today. That is the value: a repeatable way to run research and listening on software the rest of the industry already recognizes.
